In the words of the brand itself:
Here is how you get there..
Round oneWrite a script for an iconic 30 second film which captures the unique spirit of the original Route 66 and Chevrolet.
The script for your film should be an epic road trip story or adventure that captures the spirit of Route 66 and Chevrolet! The top five scripts will win serious cash. We will provide feedback on all scripts which will give you a jump start should you decide to produce a video in Round Two.
Round TwoOn September 1st, an updated brief will be launched for you to start turning your big idea into a 30" film to run during the telecast of Super Bowl XLVI. You will hear more about this round in July and August 2011.'
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