Thursday, 28 July 2011

Good News for you Up-And-Comers

The good folks over at classic American car makers Chevrolet have decided upon the eponymous Route 66 and the adventures of car travel for the theme for their mammoth advertising push during next years Superbowl 2012. The crucial advantage for the young and the restless, aching for an opportunity to have an audience as large as the 100 million viewers of the Superbowl, is that they want you to make it.

In the words of the brand itself:

'Chevrolet is creating an amazing video contest with the biggest prize to date.Your 30" spot could run during the telecast of Super Bowl XLVI! Tell us about your stories and adventures in the spirit of Chevrolet Route 66 to be in with a chance of winning a once in a lifetime opportunity!

Here is how you get there..

Round one

Write a script for an iconic 30 second film which captures the unique spirit of the original Route 66 and Chevrolet.

The script for your film should be an epic road trip story or adventure that captures the spirit of Route 66 and Chevrolet! The top five scripts will win serious cash. We will provide feedback on all scripts which will give you a jump start should you decide to produce a video in Round Two.

Round Two

On September 1st, an updated brief will be launched for you to start turning your big idea into a 30" film to run during the telecast of Super Bowl XLVI. You will hear more about this round in July and August 2011.'

Not only would the winner have their work in the living rooms of millions, they'd also be sitting pretty on $25,000 in cash.
Take a look at the promo video below:

For more, visit their site

Good Luck!

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