Netherlands based NuFormer are Picasso's 3D Mapping Projection superstars, working with brands as diverse as BMW, Parker pens and Toshiba to create beautiful, custom projections on great architectual landmarks. We caught up with the team to discuss life, work and what's next...
Picasso: So, who is NuFormer?
NuFormer: NuFormer is a Netherlands based multimedia company, specialised in video production and 3D video mapping projection. NuFormer has all the technical experience and expertise in house (3D modeling, 3D animations, character animation, motion graphic design, video editing, multimedia programming,audio production etc) and together with our design capacities we create a unique live and online experience whether its a commercial or cultural project or event.
P. How did your unique projection style come about?
NF: After seeing some simplified and small scale examples of the 3D video mapping technique online (mainly of artists collectives) we were inspired to start exploring the possibilities. Combined with our experience in video production and 3D animation we wanted to bring the use of this technique to the next level.
P: You've worked on so many amazing projects, does anything in particular stick in your mind?
P: NuFormer's work is often inextricable with the architecture it uses as a canvas, what is the process of selecting a building and developing a sequence around it?
NF: There are quite a lot of technical and creative considerations to keep in mind during the building selection process. Each project has a different desired outcome and therefore calls for a different approach during selection. To us it's an inspiring challenge to be creative and make optimal use of the location and push both technical and creative boundaries whenever we can.
P: Any hints you can give us about projects in the pipe-line?
Have a look at some of their fabulous work below and stay tuned for more from this exciting bunch!