Thursday, 13 October 2011

Chatting with Projection Gurus NuFormer

Netherlands based NuFormer are Picasso's 3D Mapping Projection superstars, working with brands as diverse as BMW, Parker pens and Toshiba to create beautiful, custom projections on great architectual landmarks. We caught up with the team to discuss life, work and what's next...

Picasso: So, who is NuFormer? 

NuFormer: NuFormer is a Netherlands based multimedia company, specialised in video production and 3D video mapping projection. NuFormer has all the technical experience and expertise in house (3D modeling, 3D animations, character animation, motion graphic design, video editing, multimedia programming,audio production etc) and together with our design capacities we create a unique live and online experience whether its a commercial or cultural project or event. 

P. How did your unique projection style come about?

NF: After seeing some simplified and small scale examples of the 3D video mapping technique online (mainly of artists collectives) we were inspired to start exploring the possibilities. Combined with our experience in video production and 3D animation we wanted to bring the use of this technique to the next level. 

P: You've worked on so many amazing projects, does anything in particular stick in your mind?

NF: We are very lucky to be invited to the most unique places and spectacular events. From the climate summit in Copenhagen to the EUFA final in Madrid and from a historical European building or ancient Chinese pagoda to a museum near Central Park in New York. Working towards a custom fit for every client, brand, event, location, building and architectural elements makes every project special to us.   

P: NuFormer's work is often inextricable with the architecture it uses as a canvas, what is the process of selecting a building and developing a sequence around it? 

NF: There are quite a lot of technical and creative considerations to keep in mind during the building selection process. Each project has a different desired outcome and therefore calls for a different approach during selection. To us it's an inspiring challenge to be creative and make optimal use of the location and push both technical and creative boundaries whenever we can.    

P: Any hints you can give us about projects in the pipe-line? 

NF: Well August saw our projection opening the festivities of the TUMO Center for Creative Technologies in Yerevan, Armenia. Other exciting projects are coming up but we can't share it with you just yet. Sorry! Of course our own development never stops either. After executing 3D video mapping projections onto objects and buildings worldwide, the use of interactivity is the latest addition to the technology. To add to the experience of the spectators, interactive projection applications that are combined with the 3D video mapping technique are now being developed. All types of branded content, logos or product placement can be incorporated in these interactive projection applications. The spectators will become the controller and interacted realtime with the building by using gesture based tracking (Kinect). People can influence the content with audio or by using an iPad, iPhone or web based application made available for both mobile phone and computer. Social media integration is also possible

Have a look at some of their fabulous work below and stay tuned for more from this exciting bunch!


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